What is the Pink Report^®?

The Pink Report is the definitive beauty report – your annual beauty bible--complete with nearly 150 pages of comprehensive research and consumer insights found nowhere else.  Each year, our report touches on everything that is important in beauty for the upcoming year. Much more than numbers and stats, The Pink Report is a modern and relevant analysis of the beauty consumer from the inside out. Packed with targeted, immediately actionable information to help you capture a share of her purse, with this report you get much more than the ‘what’ and ‘why’: you also get the ‘so what?!’.

What does the Pink Report cover?

We go straight to the heart of the matter – the beauty consumer – and unveil her emotional attachments, what makes her tick, what she’s thinking, how (and where) she shops and what she likes (and dislikes). Through extensive research amongst the innovators and influencers, we also anticipate the beauty market trends and stay ahead of her needs. We tell you where she is spending her beauty dollars, whether free-give aways or samples sway her loyalty, and what will motivate her to buy your brand.  If you want to know what she really thinks (and doesn’t think) of your brand, go to the source – we pioneer the critical beauty intelligence that will allow you to win her over, year after year.

How is the Pink Report developed?

Packed with boardroom-ready information, impactful statistics and unparalleled personal insight from your consumer, as well as industry leaders and trend-setters, The Pink Report® dishes up a 360° view of the beauty world.  +150 pages bursting with electrifying data, The Pink Report™ is a qualitative and quantitative study based on a nationally representative sample of almost 5,000 women, aged 18 – 59. Collected through personal interviews, via national focus groups, and online questionnaires, the exhaustive, yet filtered results contained are the cornerstone to every beauty executive’s decision making process.

What makes the Pink Report different?

The Pink Report™ is your own private telescope into the consumer beauty buying experience. It equips you with the most intimate and actionable perspective as it dives deep into the beauty buyer’s psyche, revealing her concerns, hopes and desires for her beauty products (yes, she has them!) and the brands she will remain most loyal to. If you want to know how your brand can speak to her (so she listens!) and inspire her (so she buys!), you need The Pink Report™: your insider intelligence from the leaders in beauty consumer research. 

The Pink Report will ensure you:

• Discover the latest themes and trends to hit the beauty scene, or those that are just about to break.
• Better understand the most important themes and trends that are influencing her beauty behavior.  
• Navigate her beauty choices, fears and purchasing behaviors motivated by her age and lifestage.
• Take a trip to the Land of Never Ever and find out which brands, products, colors and trends she’ll never touch.

How much does Pink Report cost?

Order yours today! Each Pink Report costs $1,499 each. Available in an Adobe Acrobat .PDF version of MS PowerPoint®, will be sent via email upon the successful completion of your order.  We also can come to your company and present our reports to you in a power packed 5 hour presentation.