The Benchmarking Company

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Brand Consulting | Consumer Research | Brand Development | Brand Identity | Brand Marketing

We are constantly connecting with consumers, conducting over 100 focus groups and talking with more than 50,000 women. Our methods range from the traditional focus groups and online studies to more modern methods of building private online communities. This consumer intelligence is the base camp for our syndicated reports; the Pink Report and Women Trends. Our consumer intelligence vault is used to springboard innovative brand consulting and brand development projects for clients.

The less something has to say, the more perfect it is. ~Andy Warhol

Business plans
Business strategy
Competitive
landscape
Ideation workshop
In-market plans
Investor Presentations
Market analysis
Positioning analysis
Product development
Success blueprints

Advisory panels
Brand tracking
Concept development
Consumer
segmentation
Concept testing
Consumer data
Consumer insights
Custom research
Focus Groups
Online surveys
Shopper data
Trend presentations
User groups
Pink Report^®
Women Trends^®

Brand architecture
Brand briefs
Brand messages
Brand platform
Brand story telling
Image and
storyboards
Marketing strategies
Positioning strategies
Sales messages
Naming

Ad campaigns
Brand creation
Brand identity
Brand refreshing
Branding guidelines
Creative art direction
Creative writing
Logos
Packaging directions
Photography
Print collateral
Product identity
Video and web
collateral

Award submissions
Campaign ideas
Event identification
Go to market planning
In store support
In store training
materials
Influencer outreach
Retailer presentations
Speaking
Appearances
Sponsorship
identification
White papers