The Benchmarking Company

"In our on-going effort to understand consumer needs and desires so we may service them better, The Pink Reports provide a unique and valuable complement to other market research options because it is so focused on the consumer shopping profile and experience." ―Christian Dior Beauty

“The Pink Reports are THE must-have reports for anyone who is starting, growing, or looking to take their beauty brand to the next level. We not only rely on them to stay on top of current trends, but they help form our overall strategy when it comes to what women are buying, why and how they are buying it. It is like fine tuning your message and every millimeter counts.” ―Marina Randolph, Vice President Breakthrough in Beauty, Product Partners LLC

“PBA really values the Pink Reports. They keep our members apprised of consumers’ feelings about beauty products and what motivates them to buy. The information provided in them is critical to our industry in order to stay on top of beauty trends.” ―Bonnie Bonadeo, Director of Education & Program Development, Professional Beauty Association

"The Pink Report is an essential tool used by companies in the beauty industry who really want to understand their consumers and potential consumers. It provides relevant and recent information focusing on hot topics in our industry today, and explores what we can expect tomorrow. It is the perfect ‘pink’ bible!" ―Chelsea Naylor, Sales & Marketing Manager, Smart Brands, Inc.

<< Back to Pink Reports