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2010 Press  
Value, generics cited as draws for Walmart beauty shoppers
The Rose Sheet, July 2010
Walmart is no longer embarassing for beauty consumers: report
Cosmetics Design, July 2010
Women and Walmart: Eating Sephora and Ulta's lunch in the post-recession economy
Health Populi, July 2010
New report examines why women purchase beauty, personal care products at Walmart
Drugstore News, July 2010
The Pink Report: Where do you fall?
Temptalia, July 2010
2010 Pink Report® Uncovers New Truths about Walmart and the Beauty and Personal Care Shopper
The Benchmarking Company, June 2010
Top Beauty Trends for 2010
Skin Inc., April 2010
Walmart Shoppers Go For The Beauty Products
The Huffington Post, March 2010
Study Looks at Wal-Mart Beauty Shoppers
WWD, March 2010
And the Winner Is...
GCI, March 2010
Polling: It's Not Just for the Primaries
GCI, March 2010
Where Does It Hurt?
GCI, January 2010