The Benchmarking Company (TBC) is the #1 consultancy for beauty consumer research and brand strategy, helping clients to build brands and products women want to buy.

As the "McKinsey of the beauty industry" TBC offers product concept and development, consumer insights and intelligence, and brand strategies. Serving our clients at every stage of development — from startups to 13 of the top 15 global beauty companies, we intimately understand the industry and are integral to each client team as we create, revitalize and harmonize products and brands in every beauty product category and channel.

As publisher of the “must read” Pink Reports^TM and WomenTrends^® we keep our finger on the pulse of the industry and offer unparalleled consumer insights and intelligence.

Contact us for our real world case studies and references.

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