We are honored to have worked for some of the best beauty brands in the world. Our team has completed more than 100 branding research and strategy engagements and has an extensive roster of case studies.

"The Benchmarking Company is passionate about women and the beauty industry. When we needed a company to talk to women across the country about our national advertising campaign, we knew The Benchmarking Company would get the kind of insights and direction we needed. They helped us gain valuable feedback into the minds of our women consumers. The result is a campaign women LOVE." — Mary Kay, Inc.

"In our on-going effort to understand consumer needs and desires so we may service them better, The Pink Reports provide a unique and valuable complement to other market research options because it is so focused on the consumer shopping profile and experience." ―Christian Dior Beauty

“The Pink Reports are THE must-have reports for anyone who is starting, growing, or looking to take their beauty brand to the next level. We not only rely on them to stay on top of current trends, but they help form our overall strategy when it comes to what women are buying, why and how they are buying it. It is like fine tuning your message and every millimeter counts.” ―Marina Randolph, Vice President Breakthrough in Beauty, Product Partners LLC