In an average year we conduct over 100 focus groups, talk with more than 50,000 women and develop hundreds of brand strategies. We monitor and track consumer, luxury, professional and active product categories and channels. In addition, we have extensive expertise in skin care, body and bath, fragrance, hair care, makeup and nail care.

The Benchmarking Company is the publisher of the award winning Pink Reports™, the only research reports that uncover what female beauty buying consumers want, what they’ll buy and WHY.

Click here to meet Alisa Marie Beyer.